News came out last week that the venture capital arm of Google made a new $32 million investment. What did they invest in? The latest high tech gadget? The trendiest new social media platform? Nope. Google invested that huge sum in a company that provides palliative care. Come again? Palliative care, that multi-disciplinary form of health care that focuses on symptom relief and quality of life, rather than cures, for very sick patients, seems like a curious place to park so much money. In fact, Aspire Health, the relatively new healthcare firm that received this investment, is betting there is a huge and underserved market for palliative care as our population ages and people live longer. While it’s unclear whether a for-profit provider can do well by patients, and investors, by providing palliative care to patients with cancer, dementia or organ failure, there is no doubt that a greater availability of quality palliative care services would be a tremendous benefit to patients and their families alike. To read more about this move by Google, Click Here.