Brad’s Deals partnered with agebuzz to promote lifestyle content and products. Their campaign reached 40,000+ older adults, driving a 12% click-through-rate in a single newsletter send.
-Brad's Deals
agebuzz is an online community of older adults, a free weekly newsletter, and a website with over 60K engaged subscribers.
We give our readers the latest news, info, and opinion on all aspects of aging. When it comes to aging, we read everything so you don’t have to.
Our mission is to have agebuzz be the first stop in your online search for trustworthy, accurate, and essential insights as you and your loved ones grow older.
We read and curate all the latest information available about aging- and then provide you with easy-to-understand access to these experts and resources. Readers find simple and concise guidance for now and going forward into their later years.
Older adults are one of the fastest-growing consumer groups in the United States, yet they remain overlooked by many marketers.
In fact, people 65 and older control a significant share of disposable income and household wealth, making them powerful decision-makers not only for themselves but often for their families as well.
From health care and financial services to travel, technology, and lifestyle products, this demographic is actively shaping markets — and they’re seeking brands they can trust.
Importantly, today’s older adults are digitally engaged. They are increasingly comfortable with technology, using smartphones, tablets, and social media to stay connected, shop, and stay informed.
Unlike younger audiences who are constantly inundated with online content, seniors are underserved by quality, trustworthy resources. This creates a unique opportunity for brands to reach them in environments where they are both attentive and receptive.
By sponsoring agebuzz, brands can position themselves directly in front of a highly valuable, growing audience that is hungry for reliable information.
The newsletter provides a trusted platform where older adults — and those who care for them — regularly turn for guidance on living well, aging wisely, and staying connected.
Aligning with agebuzz not only amplifies your reach but also associates your brand with a mission-driven source that empowers its readers with clarity and credibility.
Female
Male
of Our Readers
are Over 65
Are College-
Educated or Higher
Are Retired
Sponsor a Newsletter
Put your brand in front of our engaged 65+ readership by sponsoring one of our trusted weekly newsletters.
Create Impactful Content Together
Collaborate with us on informative, co-branded content that resonates with older adults.
Advertise on Our Website
Reach our audience by buying spce on our website to highlight your product, service, or a message.
Bespoke Promotions
Work with us to develop a creative promotional collaboration that will resonate with agebuzz readers and put your brand in front of this highly coveted demographic.
We welcome opportunities to collaborate with like-minded organizations and brands that share our commitment to serving the 65+ community. We’re open to exploring more in-depth and creative partnerships that bring value to our readers and our partners alike. If you’re interested in building a meaningful, long-term relationship, we’d love to hear from you.
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