Summer Stunner: Makeup Tips You Can Use This Summer
May 7, 2025
As we confront the economic fallout that seems to be afflicting our country, there are many ways to discern how consumers will respond to rising prices. One concept, coined by cosmetics heir Leonard Lauder in 2001, is known as the “lipstick index.” According to this concept, as prices rise and…
Gurus Give Advice: Makeup Experts Suggest What Works For Older Women
February 11, 2025
Sometimes expert advice can feel misplaced or not applicable to your situation. And certainly, many people claim to be authorities, but as Paul Newman once said, “Who’s to say who’s an expert.” But when it comes to cosmetics, there are some acknowledged experts, especially for older women and especially from…
Present Day: Mother’s Day Gifts For The Ladies In Your Life
May 1, 2024
Once again, it’s that time of year when we give a special shout-out to the ladies in our lives who are mothers, grandmothers, or who play a vital role in our lives as our supporters and champions. Of course, the best present is often your presence, and as a new…
Own Your Age: Cosmetic Trends To Be Naturally Beautiful
April 17, 2024
How did you celebrate National Mature Women’s Day last week? Created as a way to celebrate and shine a positive light on “mature women,” the idea came from the cosmetics guru Laura Geller, one of the most prominent producers of cosmetic products and makeup intended for older women. Geller has…
Message Muddling: Older Women And Facial Appearances
April 12, 2023
So, are you “pro-aging” or “anti-aging” when it comes to your beauty regimen? Do you want a product that helps you look great, regardless of what your age (and mother nature) has handed you? Or do you want something that promises to take “years” off your look (but might end…
Facial Aging: How To Make Sense Of All The Potions And Procedures
February 1, 2023
It’s challenging enough to keep adding candles to the cake each year. But to then also feel shame or guilt or anxiety because your face reflects those many years feels deeply unfair. It’s largely an artifact of marketing departments for beauty products and a culture that celebrates a false facade…